Garret Jochem

Social Media

Design

Video

Writing

G

J

Digital Marketer

Portfolio.

About me.

In May of 2023, I graduated from Indiana University Indianapolis and the Kelley School of Business. I earned my degree in Marketing and International Studies. While at IUI, I also earned a minor in Sports Marketing and a certificate in Public Relations.

My career began with internships at IUI Division of Student Affairs and The Children’s Museum of Indianapolis. I now work as a Marketing and Client Service Specialist with Ameriprise Financial Services and remain with The Children’s Museum part-time. I hope to further share my passion for creative, digital marketing through my newest pursuit, freelancing.

Outside of work, you can catch me getting involved with nonprofit organizations, exploring recipes in the kitchen, scouring the internet for unique board games and adding to my extensive Scooby-Doo and DVD movie collections. My mini goldendoodle, Dillon, is always looking to join the fun too!

Social media.

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youtube
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Content calendar

Proposal for new campaigns on IUI Division of Student Affairs Instagram

Certifications

Google Ads

Google Analytics

Hootsuite Platform

Hootsuite Social Media Marketing

HubSpot Content Marketing

HubSpot Digital Marketing

HubSpot Social Media Marketing

SEMRush SEO Marketing

Sprout Social Platform

During my time running the Student and Family Connections (component of the Division of Student Affairs) Facebook page, the page expanded by 479% in views and 267% in visits, adding 168 new page likes. I was part of a team awarded second-place for best social media campaign in ACUI’s Steal This Idea Marketing Competition featuring our coverage of the university’s 14th annual Regatta.

In my first year at the practice, the Carmel Financial Advisors Facebook page had north of 2900 visits, a 544% rise from the prior year. The page tallied 14,300 impressions, reached over 1200 people, and grew content interactions by 195%. It led all social media efforts to perform well above industry average. Furthermore, social media has accounted for 17% of website visits from June 2023-2024.

*Portfolio piece created in partnership with Just Be Social

Design.

Pop Styling

Video.

Promo

Posted January 31, 2023 to

@iuistudentaffairs


3901 plays

3136 accounts reached

124 likes

23 shares

Event

Posted March 27, 2023 to

@iuistudentaffairs


3043 plays

2316 accounts reached

152 likes

31 shares


Trendy

Posted April 1, 2023 to

@iuistudentaffairs


4332 plays

3510 accounts reached

270 likes

44 shares


Feature

Posted May 19, 2023 to

@iuistudentaffairs


4309 plays

3164 accounts reached

205 ikes

22 shares


Writing.

IUI Student and Family Connections’ (component of the Division of Student Affairs) monthly email marketing and e-newsletter achieved 3000 new subscribers, a 60% growth, throughout the first 6 months of my year-long internship. The content peaked at 9059 total subscribers in April 2023, just before spring graduation.

I manage the email marketing sent from my Ameriprise Financial Services practice. Since my takeover, our email marketing has averaged over 50% open rate and a 2.75% click-through rate. It has accounted for 30% of all website visits from June 2023-2024, compared to just 3% the prior year, with a jump of 438 more visits from the source.

Contact me.

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Indianapolis, IN

Let’s work together!